Gestione campagne Google Ads a Riyadh
Clicks in Riyadh are among the most expensive in the Kingdom, because every competitor bids on the same terms. That makes mistakes costly fast: a loose account burns a month's budget on traffic that never buys, before anyone notices.
The value is in the traffic we block
Most struggling Riyadh accounts do not lack traffic — they drown in it. A term like "web design" pulls in students researching a graduation project, job seekers, and people hunting for a free template. Each one costs a click at full market price and leaves nothing behind.
So the work starts with the negative keyword list before the target keyword list, and that list grows weekly from the actual search terms report rather than from guesswork. At Riyadh prices, excluding one unqualified query saves more than adding a new keyword earns.
Your buyer is a committee, not a person
In the capital the purchase decision usually sits inside a government entity or a large company and passes through several approvals. In practice that means an enquiry arriving today may close two months later, and judging a campaign after two weeks judges half the story — which usually ends with pausing a campaign that was working.
We set the attribution window and conversion lag to the real sales cycle, and import closed-deal outcomes from your system so bidding learns from won business rather than from a submitted form. The account then stops chasing many enquiries and starts chasing the ones that close.
Two accounts: Arabic and English
A large share of Riyadh search happens in English, on desktop, during office hours. This is not the same audience in another language: the terminology differs, the click price differs, and ad copy that convinces one leaves the other cold. Merging them into one campaign means one language quietly eats the other's budget.
What we run
- Campaigns split by language and device: an independent budget per path, so no single average hides a losing one.
- Tight match types first: we start on phrase and exact, and only broaden onto what has proven it converts.
- A landing page per ad group: the promise in the ad must appear in the page's first line, or you pay for a bounce.
- Conversion tracking that separates a serious enquiry from a passing message: not every form submission is a customer.
- Weekly search-term review: which is where the negative list comes from.
- Reporting on cost per qualified customer and return on ad spend.
When we advise against search ads in Riyadh
If the monthly budget is less than a few dozen clicks cost in your category, the account will never gather enough data to learn, and you will spend without ever knowing why it failed. We say so upfront and suggest starting on narrower, cheaper terms — or a different channel — rather than taking a budget we know is too small.
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Frequently asked questions
Why are clicks in Riyadh more expensive than in other cities?
Because nearly every competitor in the Kingdom bids on the same terms, and the capital concentrates head offices and public-sector buyers. The answer is not a higher bid but narrower keywords: specific queries with fewer bidders that reach a buyer closer to deciding.
Our buyers are government entities with a long purchase cycle — do search ads still work?
Yes, provided they are not judged after two weeks. We set the attribution window to the real sales cycle and import closed-deal outcomes, so bidding learns from the signed contract rather than the submitted form.
Do we need an English campaign in Riyadh?
Usually yes. A meaningful share of search here happens in English, on desktop, during office hours. But it belongs in its own campaign with its own keywords, copy and budget — not as a translation living inside the Arabic one.
Our budget is limited — should we start in Riyadh or a less competitive city?
If the budget cannot buy enough clicks for the account to learn in Riyadh's auction, starting in a quieter city or on narrower keywords produces clearer results for the same money. We say so before starting rather than taking a budget we know is too small.