Gestione campagne Google Ads a Makkah
Most people searching for a hotel or a service in Makkah are outside the Kingdom, searching in a language other than Arabic, weeks before they travel. An account targeted only inside Saudi Arabia never sees that audience at all.
Your audience is not here yet
Visitors plan and book from home. So geographic targeting is built on source countries rather than a city radius, each with its own budget, currency and peak hours. An account targeting only people physically inside the area reaches those who have already arrived — and they finished booking weeks ago.
The time difference is not a detail either: peak hours in Indonesia are not peak hours in Türkiye or the United Kingdom. Scheduling ads on Riyadh time means showing up while your audience is asleep.
The ad speaks the searcher's language
Search here happens in Urdu, Indonesian, Turkish and English alongside Arabic. Literal translation is not enough: travellers use the vocabulary familiar at home for proximity to the Haram, meals and transport. We give each language its own ad group with keywords written the way people actually write them, and a landing page in that language.
Sending an Urdu searcher to an Arabic page wastes the click twice: once for its price, and once because it teaches the account that the keyword does not convert when the real fault is the page.
Two sharp peaks with quiet in between
Demand concentrates heavily in Ramadan and Dhul Hijjah, and click prices climb with it. An account starting with the season enters the auction with no performance history and at the highest prices.
So we run the account early enough to gather data and lower its costs during the calmer stretch, then lift the ceiling at the peak. Between seasons we do not switch everything off: a small campaign stays live on early-planning terms, because the booking decision is made long before the trip.
What we run
- Campaigns split by source country: separate budget, timing and copy per market.
- Scheduling on the searcher's local time rather than Saudi time.
- An ad group per language with a landing page to match.
- Page speed on slow mobile networks: visitors open the page on their home network, and a heavy page closes before it renders.
- A graded seasonal budget that rises ahead of the season and tapers after it instead of stopping abruptly.
- Tracking the booking through to completion, not merely to the booking page opening.
What search ads cannot do
If bookings happen through an intermediary platform that keeps the customer, a search ad sends the visit without owning the outcome, and measuring it becomes difficult. We say so before starting and discuss which is worth more: investing in a direct booking path first, or accepting that part of the impact will stay unmeasured.
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Frequently asked questions
Most of our customers are outside the Kingdom — how do you reach them?
By targeting source countries rather than a city radius, each with its own budget and timing. An account targeting only people inside the area reaches those who already arrived — and they booked weeks ago.
What languages should our ads be in?
Your visitors' actual languages: Urdu, Indonesian, Turkish and English alongside Arabic. Each gets its own ad group and a landing page in that language — sending an Urdu searcher to an Arabic page wastes the click twice.
Should we pause between Ramadan and Hajj?
Not entirely. A small campaign stays live on early-planning terms, because the booking decision is made long before the trip, and a full stop means rebuilding the account's history every season.
Our bookings go through an intermediary platform — can the ads still be measured?
Only partly. When the platform owns the customer, the ad sends a visit without owning the outcome. We say so before starting and discuss which is worth more: building a direct booking path first, or accepting that part of the impact stays unmeasured.