Car Test — European Car Maintenance

We narrowed the audience deliberately — and the value per customer rose. Marque specialisation reduces visits and raises purchase intent: someone searching "BMW servicing" isn't comparing you with a general workshop, they want whoever understands their specific car, and will drive further and pay more.

What we executed: we built the presence around marques rather than "servicing" — each brand as a separate service in the profile, and a page on the site for each marque covering its common faults, its parts, and its diagnostic equipment.

Why this can't be copied: it is content a general workshop cannot write — proof of specialisation to the customer and to Google simultaneously.

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