Al Ardhi Restaurant website

We put all three answers above the fold — because nobody reads a restaurant site top to bottom. The visitor wants three things only: what you serve, where you are, and how to book. Every second between them and those answers costs a customer.

What we executed: a homepage showing all three immediately, a menu split into clear sections and written as text rather than an image, and venue photography showing the atmosphere for anyone seeking a place for an occasion. Fast on mobile, wired to the map and booking channels.

The principle: on restaurant sites, removing matters more than adding. Every element that doesn't serve one of the three questions delays the answer to it.

Visit the site