Al-Badran Foundation website for purchasing damaged cars

We shortened the distance between "accident" and "offer" from days to hours. Someone selling a damaged car is under pressure and needs a fast decision — a long form or a missing direct number means a customer gone to a faster competitor.

What we executed: a simplified request path with the fewest possible fields, a WhatsApp number visible at the top of every page, and a clear explanation of how valuation and collection work, removing ambiguity before the first call. The site is very fast on mobile because most people searching in this situation do so from their phone immediately after the accident.

The targeting: the site was prepared to capture urgent searches like "buy damaged cars" paired with a city name — the only moment the decision is made.

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