Master Car — European & Chinese Car Service

We translated marque specialisation into signals Google reads — rather than a signboard only passers-by see. A European and Chinese car centre competes with the dealership, and the customer needs proof of expertise in their make, not a workshop that accepts everything.

What we executed: each marque as an independent service in the profile, content covering its common faults and the programming equipment used, photographs of the workshop and equipment rather than just the cars, and a Q&A section addressing warranty anxiety directly.

The commercial effect: appearing to someone searching their specific marque brings a higher-value customer who haggles less than a "workshop near me" enquiry.

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