Octopus — Integrated Home Maintenance

We solved the all-in-one problem: customers search by trade, not by breadth. "Integrated home maintenance" is a phrase the owner understands and nobody types. Customers type "plumber near me" or "emergency electrician" — and without those words, you are absent from the moment of decision.

What we executed: each trade as its own service (plumbing, electrical, AC, painting, carpentry) under the words people search, precise coverage area, a fixed call and WhatsApp button because most requests are urgent, and an active review system.

Why reviews are a condition here: the customer is letting a stranger into their home — trust is not a competitive advantage in this sector, it is the price of entry.

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