Rose Title — Bouquets & Gifts Store

We built a store that wins on clarity in a market where everyone sells the same product. Three shops sell the same bouquet at the same price; the winner is whoever makes the decision easiest — not whoever has more products.

What we executed: a category structure following buyer logic (by occasion and budget) rather than store logic, indexable written detail for every bouquet, product structured data surfacing price in Google results, and category pages built to capture broad searches like "flower shop" and "gift delivery".

Why category pages matter: they bring the largest share of traffic, and most stores neglect them entirely while focusing on product pages alone.

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