Khizama Al-Sharq — Flowers & Gifts Store

We rebuilt the store around the occasion instead of the flower type — and the whole buying path changed. Customers don't search "red roses", they search "graduation bouquet" or "condolence flowers". A store categorised by seller logic loses every one of those searches.

What we executed: categories restructured by occasion and budget, delivery time and coverage shown on the product page rather than at checkout — the single biggest cause of cart abandonment in this sector — and product structured data surfacing price in search results.

Why timing matters here: flowers are ordered for an occasion with a fixed hour. Vagueness about the delivery slot is not a detail, it is an order lost instantly.

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