Madinah-এ গুগল অ্যাডস ব্যবস্থাপনা

Your brand name is the cheapest term to buy and the riskiest to leave

As a local dates producer grows, people start searching for it by name. Those queries carry the highest intent at the lowest price, because the relevance between your name and your site is strong. Leaving them unadvertised means a competitor can bid on your name and appear above your own free listing.

So we start with a protected campaign on the brand and its variety names, reported entirely separately from the generic campaigns. Blending the two flatters the numbers misleadingly: a low average cost per customer hides the fact that the generic campaigns are not working.

Date varieties are not one product

Someone searching for a specific variety knows what they want and compares price, weight and shipping time. Someone searching for a gift is looking at packaging, occasion and arrival date. Two entirely different intents, and sending both to the same page always loses one of them.

We separate the variety path from the gift path and write copy for each: the first states weight, grade and price; the second states packaging and the last order date before the occasion. That split alone changes account performance in the Eid season.

Domestic and export are two different accounts

International shipping changes everything: cost, delivery time, customs restrictions on foodstuffs, and the order value that justifies shipping at all. A single ad addressing both markets will promise one of them something it cannot deliver.

We split the two geographically with separate copy and pages, and put in the export ad whatever settles the hesitation: does shipping reach my country, how long does it take, what is the minimum. Making that explicit in the ad prevents clicks that never become orders.

What we run

• A standalone brand campaign with its own reporting, so it cannot flatter the rest of the account.
• An ad group per variety instead of one products page carrying everything.
• A separate gifting path running ahead of occasions with clear order deadlines.
• Domestic and international targeting split across two budgets, two sets of copy and different shipping terms.
• Measuring order value, not order count: one bulk order can be worth dozens of retail ones.
• A recovery campaign for abandoned baskets through search, reaching people who came back looking for your name.

Hospitality here is calmer than Makkah, and longer

The visitation season in Madinah is gentler and spread wider, which favours the advertiser: the booking window is longer and competition for the click is quieter. That means a steady campaign on a moderate budget outperforms short seasonal surges here — the exact opposite of what works in Makkah.